Understanding collaboration.
Creating impact.
I work with organizations, HR teams, leaders, and teams – with a particular focus on women in positions of responsibility.
Why work with me?
Empathy
I work with a deep understanding of individual perspectives and professional contexts.
This creates a space where reflection is possible and development can unfold with clarity and trust.
Experience
With over thirty years of experience in business and leadership roles, I understand the realities of organizations from the inside.
This experience shapes my work with HR teams, leaders, and professionals across different roles.
Sustainable Development
My work focuses on creating lasting impact rather than short-term interventions.
Whether in coaching, workshops, or integrated concepts, the goal is development that makes sense in everyday work.
I’m Astrid Steingrüber. I work at the intersection of individual development and organizational context.
I work both in individual coaching with women in positions of responsibility and in collaboration with teams and HR departments.
Individual coaching serves as a space for reflection and observation.
Many of the topics that emerge there are less personal than they appear — they are shaped by structures, expectations, and organizational culture.
This is why my work always includes the broader context.
Especially when it comes to advancing women in organizations, sustainable development requires more than isolated initiatives.
Often, it is not about large-scale change, but about clear communication, shared understanding, and involving the organization as a whole.
What I Offer
Business Coaching
In my business coaching for women, we work together to define your professional goals and develop clear, actionable strategies to reach them.
Whether you’re planning your next career step, building your personal brand, or navigating workplace challenges like imposter syndrome, I’ll help you move forward with clarity and confidence.
Team-Workshops
Boost team performance through focused workshops that strengthen communication, trust, and leadership skills.
From authentic presentations to building trust in teams and leaders – each session is practical, targeted, and designed for real impact.
Keynote Talks
Inspiring keynote talks on diversity, leadership, and navigating change – designed to spark reflection and action.
With authentic presence and real-life stories, I deliver impactful messages that shift mindsets and encourage growth.
Podcast
#HerPerspective:
Women Who Inspire
Women are often underestimated in business and politics — seen as too sensitive, too quiet, or not assertive enough. In my podcast, I speak with women who prove the opposite.
Why a focus on women matters
Working with women in positions of responsibility is not a separate or niche topic for me.
Many of the challenges women face point to broader questions of role expectations, visibility, and collaboration within organizations.
Anyone who aims to support women therefore needs to consider structures, communication, and culture — not just individual development.
This is exactly where my work is positioned.
Insights & Food for Thougts – Coaching, Meditation …
Join the mailing list and discover what’s happening in my world of work – I’ll be sharing insights, tools, book recommendations, food for thought, and hands-on material to inspire and support your own journey.
Newest blog posts
-
Feedback Is a Gift – And Why It Often Doesn’t Feel Like One
The start of a new year often comes with reflection, year-end reviews, and feedback conversations.And even though we often hear the phrase “feedback is a gift,” it rarely… read more
-
Finding Purpose – From Selfie to Self
Who am I now – and what truly matters in the next chapter of my life. I’m not only a coach, I’m an artist too. And I know… read more
-
The “Pleaser” Saboteur
Sometimes it’s not external circumstances that hold us back, but inner voices that keep us small. These voices are called saboteurs. They show up especially when we step… read more
What my clients say
Kristina, Friedrichshafen – Germany
An absolute Enrichment
The coaching with Astrid has helped me make progress both with smaller issues and with major, long-term challenges. Thanks to her empathetic manner and the clarity with which she approaches things, Astrid repeatedly gave me new impulses tailored to my situation that moved me to take action—and some of them still resonate with me today. The coaching was an absolute enrichment for me, and I would do it again at any time.
Melina, München – Germany
Always the right questions
Astrid has been my coach/mentor for three years. Through her intense experience as a leader in the IT industry, she guided my through my onboarding process and supported to shape my professional career with openness, empathy, appreciation. Astrid always had the right questions and tools at hand to solve any problem or challenge I faced. I can highly recommend Astrid as a coach & mentor. Thank you for your inspiration, Astrid.
Michaela, München – Germany
Empathic
Working with Astrid Steingrüber is professional, warm, and highly solution-oriented.
With her empathetic manner, targeted questions, and well-chosen exercises, she knows how to pave the way for me to get to the heart of the matter. In doing so, she opens up new perspectives for me on the path from problem to solution. I feel understood, very well supported, and always finish each coaching session with a positive feeling.
Vimbai, Chandler – USA
Incredible experiences
Thank you, Astrid, for investing your time and sharing your incredible experiences. Your real-life examples helped me understand the executive mindset, align my OKRs with organizational goals, and prepare for 1:1 meetings with VPs and other leaders. You also guided me in defining and clearly communicating my career vision. You’re an exceptional coach and truly lead by example in how deeply you invest in others.
Let’s clarify what makes sense now.
Whether it’s individual coaching, a team workshop, or a broader concept — together we’ll explore which approach best fits your situation.