Executive Transition & Strategic Sparring for Leaders
I support senior leaders in career transition phases – particularly when long-standing internal success needs to be translated into a clear and credible position in the external market.
Why work with me?
Empathy
I work with a deep understanding of individual perspectives and professional contexts.
This creates a space where reflection is possible and development can unfold with clarity and trust.
Experience
With over thirty years of experience in business and leadership roles, I understand the realities of organizations from the inside.
This experience shapes my work with HR teams, leaders, and professionals across different roles.
Sustainable Development
My work focuses on creating lasting impact rather than short-term interventions.
Whether in coaching, workshops, or integrated concepts, the goal is development that makes sense in everyday work.
I’m Astrid Steingrüber.
I worked in IT for over 30 years – more than 13 of those in leadership positions in sales. Most recently, I was part of the European leadership team at Intel.
I understand performance pressure, conflicting goals, working in international teams, and responsibility – not from theory, but from hands-on experience.
This experience enables collaboration on equal footing – even in demanding environments.
In one-on-one sparring with leaders, a space emerges for reflection and new perspectives. Many of the issues that become visible are not rooted in personal shortcomings, but in structures, expectations, and the dynamics of the work environment.
This is why my work always considers the broader context of teams and organizations.
What I Offer
Business Coaching
In individual sparring, we define a clear strategic direction for your next career step – especially when translating long-standing experience into a credible and compelling position in the external market.
The focus is on strategic positioning, executive profile development, and decision-making in complex environments.
At the core is sparring on equal footing, grounded in a realistic understanding of organizational dynamics, expectations, and decision-making processes.
Team-Workshops
I work with teams and leaders on concrete questions within their organizational context – particularly in situations where collaboration, roles, and expectations need to be realigned.
The focus is on collaboration in complex structures, decision-making processes, and cultural dynamics.
The work is practical, reflective, and designed to develop sustainable solutions – without standard formats or predefined approaches.
Keynote Talks
In my keynotes, I address central questions around leadership, collaboration, and positioning in organizations – particularly in times of transition and change.
The talks are designed to create reflection and offer new perspectives on roles, decision-making, and organizational and cross-cultural dynamics.
Podcast
#HerPerspective:
Women Who Inspire
Women are often underestimated in business and politics — seen as too sensitive, too quiet, or not assertive enough. In my podcast, I speak with women who prove the opposite.
Why a focus on women matters
Working with women in positions of responsibility is not a separate or niche topic for me.
Many of the challenges women face point to broader questions of role expectations, visibility, and collaboration within organizations.
Anyone who aims to support women therefore needs to consider structures, communication, and culture — not just individual development.
This is exactly where my work is positioned.
Newest blog posts
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Featured in Discover Magazine: Why Advancing Women doesn’t end in the Coaching Room
Astrid Steingrueber featured in Discover Magazine IWD 2026 read more
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The First 90 Days as a Leader: Why a 30-60-90 Day Plan Is Critical
The first 90 days as a leader are one of the most sensitive and decisive phases in your entire leadership journey. When you step into a new leadership… read more
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Feedback Is a Gift – And Why It Often Doesn’t Feel Like One
The start of a new year often comes with reflection, year-end reviews, and feedback conversations.And even though we often hear the phrase “feedback is a gift,” it rarely… read more
What my clients say
Kristina, Friedrichshafen – Germany
An absolute Enrichment
The coaching with Astrid has helped me make progress both with smaller issues and with major, long-term challenges. Thanks to her empathetic manner and the clarity with which she approaches things, Astrid repeatedly gave me new impulses tailored to my situation that moved me to take action—and some of them still resonate with me today. The coaching was an absolute enrichment for me, and I would do it again at any time.
Melina, München – Germany
Always the right questions
Astrid has been my coach/mentor for three years. Through her intense experience as a leader in the IT industry, she guided my through my onboarding process and supported to shape my professional career with openness, empathy, appreciation. Astrid always had the right questions and tools at hand to solve any problem or challenge I faced. I can highly recommend Astrid as a coach & mentor. Thank you for your inspiration, Astrid.
Michaela, München – Germany
Empathic
Working with Astrid Steingrüber is professional, warm, and highly solution-oriented.
With her empathetic manner, targeted questions, and well-chosen exercises, she knows how to pave the way for me to get to the heart of the matter. In doing so, she opens up new perspectives for me on the path from problem to solution. I feel understood, very well supported, and always finish each coaching session with a positive feeling.
Vimbai, Chandler – USA
Incredible experiences
Thank you, Astrid, for investing your time and sharing your incredible experiences. Your real-life examples helped me understand the executive mindset, align my OKRs with organizational goals, and prepare for 1:1 meetings with VPs and other leaders. You also guided me in defining and clearly communicating my career vision. You’re an exceptional coach and truly lead by example in how deeply you invest in others.
Let’s clarify what makes sense now.
Whether it’s individual sparring, coaching, a team workshop, or a broader concept — together we’ll explore which approach best fits your situation.