For me, one thing is clear: True strength comes not from fitting in, but from being authentic.
Hi, I am Astrid.
As a business coach, trainer, and speaker, I have been supporting women in leadership positions and young talents at the start of their careers for over 20 years, helping them gain clarity about their goals and to carve out their very own path in their careers. With more self-confidence, inner strength, and a good sense for what truly suits them.
My mission is to support women in finding their voice—quiet or loud, but always genuine. This way, they won’t have to compromise themselves in male-dominated industries, but can confidently and authentically claim their space.
Why I Coach Women
Because I love to see people grow. Because I want to contribute to a world where everyone can be as they are—with all their edges, quirks, strengths, and dreams.
I am all too familiar with the reality out there: Women often still have a hard time being accepted and successful in their careers. Some try to adapt or at least not to stand out. They speak more softly, dress more inconspicuously—and often lose a piece of themselves in the process. They might function this way, but it doesn’t lead to success. Because success only comes when we are authentic and confident. When we know our strengths and pursue the goals we want to achieve in life—without letting external expectations limit us.
This is precisely what I have achieved, and I did it without a university degree (even if that fact troubled me in the past). But I have shown myself and the world: It doesn’t matter who holds which title. And you can do it too!
How I work
As a coach — and someone who’s led teams myself — I help women build confidence, get clear on what they want, and take up the space they deserve. My style? Hands-on, honest, and down-to-earth. No buzzwords, no fluff.
Whether it’s a coaching session, workshop, or keynote, I’m not just sharing tools. I’m here to spark something real — ideas that stick and changes that last. I don’t just want to guide you. I want to make a difference.
My Path to Coaching
In 2019, while traveling through India, I found myself in the mountain town of McLeod Ganj — home of the Dalai Lama. By chance, I stumbled into a powerful exchange between Buddhist monks and scientists, where ancient wisdom met modern research. I was especially struck by the work of Professor Richard Davidson and his studies on the mind.
That moment lit a spark. It led me deep into the worlds of meditation, psychology, and eventually coaching. What started as a journey outward turned into one within. And today, I know: this is my path — helping people create lives that feel true, grounded, and deeply fulfilling.
My Values
Individuality
I see everyone as an individual and I find nothing more boring than trying to fit in. I believe true success only comes when we are authentic.
Freedom
Freedom and intuition guide me—in life, art, and coaching. I don’t follow scripts; I listen deeply and ask what truly matters.
Curiosity
For years, I’ve been drawn to psychology and coaching. Now, I’m all in—driven by a growth mindset, always learning, always evolving. That energy fuels my work.
Purpose
What a ‘heavyweight’ word! Only through coaching did I discover what truly drives me: working with people. It’s what fulfills me. It’s what truly matters.
My Professional Journey
1991
Start of my career in the IT industry, followed by roles in marketing and sales within both software and hardware companies — from startups to global market leader Intel.
2005 -2011
Various positions at Intel, including Alliance Manager and Innovation Lead for Central Europe.
2011 -2024
Sales Director at Intel and, most recently, a member of the European leadership team, responsible for strategy, marketing, and sales in the PC division.
2025
Transition into self-employment as a business coach, trainer, speaker and podcast host.
Certifications & Memberships
- Certified Industrial Business Management Assistant
- IHK Certified Vocational Trainer
- State-Certified Business Economist (Bachelor)
- Member of the International Coach Federation (ICF)
- Professional Co-Active Coach (CTI)
- Positive Intelligence Coach (PQ)
- Principles Certified Solution Partner
- Executive Trainer (UCN – Unternehmens Coaching Network)
- 1stRow Speaker
- Leadership Coach – Intel
- Inclusive Leaders Facilitator – Intel
- Accelerated Women’s Leadership Program – Intel
- Driving Sustainability Leadership – Foundation (Earth51)
- Learning Design Thinking: Lead Change in Your Organization (Lynda)
Six Things That Make Me Who I Am
- My guiding principle: “Follow your passion, and you’ll become good at what you do – and ultimately, you’ll succeed.”
- I love people. I love working with them. And I love seeing them grow.
- I’ve worked hard for my success – from a modest, middle-class background all the way to a leadership role at Intel.
- I believe that mindset is power: “If you can’t change it, change your perspective.”.
- I’m an explorer – of the world and of myself. Travel, reflection, and personal growth are part of my DNA.
- I’m committed to animal welfare – because every living being matters to me.
We all have our strengths. I’ve honed mine — so you can focus on yours.
Get in touch, and let’s find out how I can best support you.